The Best Top 4 Free Advertising Methods


Here are four effective free advertising methods that have been tried and tested and best of all, they truly work!

We do this naturally and we do it almost every single day. When you recommend a favourite work at home website, rave about a great marketing e-book, share a new business adventure or talk about a new product with such enthusiasm you are spreading the word. One friend will tell another and so on and so on. Word of mouth is still one of the best free advertising tools today.

Signature advertising is by far the single easiest methods available. Use it in forums (where it is permitted) and emails. A signature file or sig file is a text of information about your business that may include your name, your email address, telephone number and other pertinent information. The link is automatically appended to outgoing emails and internet postings (forums). Signature advertising creates one way back links to your business or website and drives targeted traffic to your website.

Writing articles have proven time and time again how powerful and effective it really is. It drives traffic to your website creating more exposure, you gain more incoming links and you get higher ranking in search engines. The more traffic you receive the more profits you make, but it’s only effective if you write quality articles rich in keywords and keyword phrases and provide useful information. Otherwise, no one will want to re-print them and your resource box like a signature file is null and pointless. You can submit your written articles to popular article directories, post them in the appropriate section of community forums, blogs, and more. There are many people who look for new content for their website/s every day so this will be beneficial to you.

From community forums to social networking sites such as Ryze, Facebook, MySpace, Adland Pro etc. networking groups is taking its place among the other great free advertising options. It’s a place to gather, meet, share, discuss, inform and learn about various businesses. The same can be said for networking marketing in the real world where you can meet in person at various venues.

There are many different avenues to explore and promote your business online or offline, but when it comes to free advertising these are the four methods that have proven to be on the top of the list for being successful and effective.

Business Coach

Grace Evans a leading business entrepreneur has been involved in business coaching for many years and she is excellent in her coaching. Her duty is focused on helping people by training them on issues such like accountability and ensuring that they focus on their vision and passions so as to become successful in the future.

Grace Evans explains it and says that the way our lives are structured in ways where we create and realize what we have going for us now, however something more can be done to our lives that will enhance our abilities to do even more thus achieving greater and better things in life.

Business Coach: Coaching

Coaching is the extra step that one needs in order to maximize their potential and discover things beyond their vision. Grace Evans has done a lot of business coaching and she says that coaching enables one to have a clear perspective in life, business and evaluate how productive one is and whether they are achieving what they need to achieve in becoming great entrepreneurs

By having this notion in mind, Grave Evans and her team forged a Mentor Business Coaching program that is focused on equipping people with tools, knowledge and opportunities that are needed in helping you discover yourself more hence becoming more effective, focusing on your goals, formulating a powerful plan that will ensure that your plans become successful.

Mentor Business Coaching program ensures that you will achieve the following;

You will have strait focus on what matters most

Your vision will be more clear as you will learn how to perceive it and covet it

The period you will take when you embark on achieving the vision

You will learn how to be accountable

You will be issued with tools that will help you set powerful goals

The coaching will help accelerate achievement of goals

You will now be able to make and achieve better and more confident decisions

The coaching program is designed in ways where you will increase effectiveness and efficiency

You will have a clear conscience to set better strategies for both business and life success

Business Coach: Peer Coaching

Grace Evans and her team do believe that in-order for people to make it in life it is necessary they associate with other in similar fields to gather and exchange ideas so that they can enhance their chances on being successful.

Peer-to-peer coaching as Grave Evans puts it, is an important stage and step in the business life. Attending a coaching session will expose you to such coaching where people who are in the same level/business as you are in will offer advice as they share success stories that might help uplift your business.

How do I startup my small business

What does it take to startup a small business?

Money probably is what comes to your mind but there are really many more things that you need other than money to do your business. These are all attitudinal things. You should have the mental and physical stamina that would require you to be deeply involved in your business and oversee every minute detail day in and day out. You would need strong planning and execution skills, because if you are going to startup a small business it is initially going to be a one man show. You need to think through what you are going to do and then go ahead and do it as well. Once you identify that you want to undertake business the next step is to decide what kind of business you want to enter into. The choice must be influenced by your expertise, passion about the work, financial position and other factors like government regulation, competition and tax purposes.

Should I go in for a partner?

When you decide to startup the business it is important for you to lay out a business plan and understand what are the things it will take you to build a successful business. These will broadly include technical details, financial resources and managerial skill. Whether or not you go for a partner would depend on your weakness in one of these areas and the choice of your partner should strengthen you in the areas that you find your self weak.

How do I choose employees?

This is a very critical decision as the initial years are the shakiest for any small business which is just a startup. This one decision can make or break the future of your company. More than anything else you must keep in mind that quality scores over quantity. If you find someone that is good enough then you must be willing to pay them a little extra. It is better to have one stellar person working for you rather than three mediocre ones. Also keep in mind that the employees should be in sync with the culture of the company that you are trying to build in. If you like to run a tight ship with all decisions flowing from the top then you must have employees who are not opposed to authority and will follow the same with their subordinates so that you can propagate the culture that you want within the company as you go along building its size.

Where will I get the necessary finances?

Even to startup a small business you would need some sort of loans to go about it. There are several banks, venture finance companies, insurance companies and other financial institutions that lend to entrepreneurs who want to set up their own businesses. However it is advisable that you put some money of your own also when you start up the business. This will ensure that the lenders gain in confidence that you are putting your own money behind this and at the same time the interest outgo will be lesser as the loan amount in itself will be less. The SBA is another place that you can turn to even if you are refused by the banks and they would help you out with your financial needs.

Improve Your Business With ITIL Certified Personnel

In order to provide better services to customers and enhance delivery, businesses must bring about a change in their processes. This is what ITIL aims to achieve in the IT industry. This certification was established to bring forward a set of benchmarks for the services in the IT industry, so that businesses below this benchmark can change their processes and improve their service offerings in the market.

ITIL can also help those businesses that are incorporating IT in their businesses processes. There are many benefits of using IT in your daily business. Although it requires an initial investment, it can certainly cut down costs in the long run, by decreasing labor and improving productivity. It can also help businesses understand the needs of customers, so that they can develop products and services which are aimed at fulfilling the needs. With ITIL, businesses can identify all the areas which need a change, and can also learn how to manage this change.

If you are a in the IT business and are thinking about changing your processes as recommended by ITIL, then there are some things you need to do. The first step is to create an advisory board, which includes people who have this certification, and have extensive experience in the IT industry. This will help in identifying all the areas of concern, so that nothing is missed out during the process. It is important to create a team responsible for managing the change in the organization, so that there are no haphazard changes which can uproot the entire system.

It is important to start with one step at a time. If you are thinking about changing the customer service delivery center, and then just put some time and resources aside for that. In that way, you will be able to focus on one thing and give it your full attention. It is also essential to educate people about the changes because in the end, service is provided by the employees, and if they are not trained, then a proper change can never happen in the business.

There should also be an effective process for reporting and tracking changes. Any change that happens should be beneficial for the company, and should improve service quality. The overall aim should be to provide better services to the customer, while bringing financial gains for the company as well. Because good results in company will bring good impact on salary and promotion of every employee.